Flagship Store Victorinox

A true piece of Switzerland right in the heart of Zurich. Here, the history of the original Swiss Army Knife meets modern design – razor-sharp and cutting-edge.

Inside view of the the Flagship Store Zurich

From the very beginning, Victorinox has stood for Swiss quality, precision, and a spirit of innovation. At the flagship store in Zurich, this story is told in a modern way. No fewer than 15,824 small red pocket knives hang in the form of a globe from the ceiling. One of the pocket knives is white and symbolizes the brand’s origins in Ibach.

The Swiss Army Knife – which was invented by a Swiss cutler in 1884 – is without doubt one of Victorinox’s most famous products. Victorinox is now represented in over 120 countries. However, its watches also enjoy widespread popularity. In addition, the store stocks household and professional knives, travel items, and accessoires.

A highlight of the store is the engraving station, where visitors can personalize their own Swiss Army knife right there on the spot. (Personalization and engravings are excluded from Zürich Card discount.)

Additional store:

Victorinox Store Zurich Airport Airside, Airside Level 1, 8058 Zurich Airport

Large selection of Swiss Army KnivesWorld-famous pocket knifeOther Victorinox articles